Archive for September, 2013


Kevin Connolly in National Geographic Traveler Poland.

The first time I met Kevin was on a book reading he did in Bozeman, Montana a few years ago.  What caught my attention about Kevin was his sense of humor. I came out from the reading with a smile and wanting to know more about him.  I bought the book and read it in a few days and very much enjoyed it.  Right after finishing his book Outside Magazine called me to photograph Kevin for a feature they were doing on him.  I guess that’s how life works sometimes…  036_NGT_1308_WYWIAD_01-1
He showed up at my house, and my normally sweet dog Tobi, tried to bite him as he stepped through the front door.  I had never seen Tobi do that.  “I am used to it” Kevin said with a laugh. “Dogs think I am weird as they have never seen anything like it.  When I go hiking in the woods I pack a gun as I don’t know what animals will do. I might look like a snack to them.”  We shook hands and the first thing I noticed is that my manly large hand disappeared into Kevin’s even larger hand.  I figured that the rest of the day we were going to photograph Kevin as we helped him get around with us.  Turns out, we had to catch up to Kevin the whole day.  We skied Big Sky and he enjoyed working us to the ground, and I am no novice skier.  I pride myself for having grown up skiing the Alps.  We made it to the end of the day not without pain or suffering or noodle legs.  Never a second to take a break, Kevin always with a grin.

I have since watched Kevin’s progress throughout the years and have been impressed by what he has accomplished.  Recently I received a call from National Geographic Traveler in Poland, they needed a photograph of Kevin.  National Geographic? Poland?  Really?   Nice working Kevin, keep going at it.


The New York Fighting Scene

_MG_4550Recently I met with the photo editor at Harper Magazine and showed her my recent shoot of the New York fighting scene.  She asked me “why are you drawn to this project?”.  That was a very good question, I am not a fighter or a boxer and why would I want to document fighting?  I replied to her, making an analogy with the first Corrida I watched in Spain.  I am an animal lover and I didn’t really want to see a bull get played to its death.  I wanted to witness it as a cultural experience, to do it once and say I did it.  However when the bull fighter entered the Arena, I felt the energy, the intensity, the history and the pride surrounding bullfights.  You could feel this energy pulsate through your body.  It turned out to be an unforgettable experience and gave me a whole different perspective on bullfighting.

These are the same elements that I wanted to capture and that drew me to this project.  Intensity, history, pride and the energy surrounding the fighting scene. And in New York, I knew I was going to get both history and the real people.  I researched for classic NY GYMs with lots of history and came up with John’s GYM in the Bronx and GLEASON’S  in Brooklyn.   _MG_6288Not being a fighter made this project a little more challenging.  When I contacted the people involved the first question was “who in the hell are you?”.  The unfriendly, intense attitude continued until I took some photos and brought back some pictures to show them.  After seeing the first pictures things changed and I was welcomed into this somewhat raw and intimidating environment.

I wanted to capture the training of the fighters as well as the coaches and the environment.  I let them do their  thing and just danced around them.  On the fight night the goal was to show the intensity of the moment before, during and after the fight. Check out the three galleries, John’s GYM in the Bronx, Gleason’s GYM in Brooklyn and Friday Night Fights.  If you enjoy this blog don’t forget to like me on Facebook

 

JOHN’S GYM in the Bronx

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Wyoming Tourism Roam Free Campaign wins awards!

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I just found out that The Roam Free campaign I shot for Wyoming Tourism for Barnhart was was featured in Graphis for their 100 Best in Advertising 2012 and received a Gold stamp of approval, ranking among the nation’s most visually captivating posters for the best advertising of the year. I am pretty excited!

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ASSIGNMENT

A new campaign for the Wyoming Office of Tourism was launched this past year to build on the “Authentic Western Adventure” platform. The “Roam Free” campaign conveys the effect Wyoming has on its visitors. It lays claim to the concept that “where in other destinations people shape the place, Wyoming is unique in its ability to shape people — their feelings, their perspectives and their lives.” It’s about how the untamed, rugged, awe-inspiring nature of Wyoming, “a place that hasn’t been compromised by the craziness of day-to-day living,” causes people to pause, reflect and reclaim their personal freedom.

APPROACH

The Agency’s strategy and insights team conducted market analysis using external research firms and internal mythologies to obtain a unique understanding of the current “Travelers’ Mindset.” This analysis provided insight into the Client’s core target audiences regarding their motivation, aspirations and key decision-making triggers regarding travel. Once this “Travelers’ Mindset” research was complete, three unique campaigns where created using the research conclusions. These campaign were then tested to identify the following: Determine direction on which campaign captures the most interest, communicates the strongest message and buzz potential, and is most suitable and distinguishing for Wyoming by identifying what elements, if any, are found confusing or difficult to understand. Exploring their attention getting ability.